With COMPANIONS FOR LIFE™, the message that Joel would like to get across to all new pet owners is that it is essential they take 3 to 4 weeks to build a relationship with their pets. During this bonding period there are three things that will happen:

If you have already had your pet for more than 30 days, or even for years, it's never too late! You can learn how to re-build and enhance your bond with your pet and have a great relationship.
Our goal is to really get this message out on a massive basis and save the lives of pets, and that’s why Joel is working with humane societies, rescue groups and breeders. Joel is also working with the electronic and print media to get the message out.

By taking your time and focusing on building the relationship with your dog before you try to train him, you will become best friends. Now, think about your very best friend in the world. Wouldn’t you do anything for him or her? Your dog wants to feel the same way about you. Once your dog knows you’re his best friend, he will want to make you happy, and will learn more efficiently because he loves you, not because he is being forced to please somebody he doesn’t know, who never took the time to know him. You will have developed a COMPANIONS FOR LIFE™ and your training experience will be productive and full of affinity instead of fear.